New Black

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New Black originate from the simple and direct design that has become Sweden's and Scandinavia's signature.

Through their love of details, they give designs and prints a more intellegent twist than most other streetwear brands. Like so many other Swedes born in the 80s, they're deeply influence by American sports and pop culture from the 90s. With that said, they're unique in what they do and what they are.

New Black is the new black.